History is always important, even for what concerns batteries. There are brands that have made it, driven by innovative minds, visionaries, and excellent musicians. Without disrespecting anyone, I wanted to include some of the most significant.
Enjoy the reading.
The Ludwig Drum Company was founded in 1909 by William F. and Theobald Ludwig, sons of a German immigrant in the United States. William Jr. had been a professional drummer, playing with circuses and touring shows. Since this work was occasional, he and his brother, Theobald, opened a battery shop in Chicago; they called it Ludwig & Ludwig. The company began to develop a concept for the design and manufacture of a functional bass drum pedal. The invention of this pedal is considered by many to be the year zero of the battery, that is right from this moment that it was possible to play the bass drum with the foot and then to manage it together with the snare drum and the cymbals.
The company then added its own catalog products, such as snare drums and timpani in 1916. Theobald Ludwig died in 1918 and William continued alone. In 1923 the factory was the largest battery manufacturer in the world, employing 240 workers.
In 1937, William bought a large shed, renaming the company “The Wm. F. Ludwig Drum Company “. The company continued to produce small-scale batteries for the duration of World War II, having also been ordered by the government to minimize the use of metals for non-war purposes. After the armistice, William returned to the idea of making the company one of the largest in battery production.
THE TURNING POINT
However, the turning point for Ludwig would come later, February 9, 1964, when the Beatles made their debut on the Ed Sullivan Show, with the Ludwig logo displayed on the front of the bass drum. Until then the practice of writing the logo on the bass drum did not exist and there was a great surprise on the part of William Ludwig to watch TV and read it. Ringo Starr later said he was so proud of having that import set that he wanted to let anyone know he saw them. The performance was followed by about 73 million people, and it was an enormous media resonance for the company that at that point became highly sought after. He became Ludwig.